United Nations International Children Emergency Funds (UNICEF) very recently launched a new campaign to support women and remove barriers around breastfeeding.
The Change the Conversation campaign calls on health departments across England, Northern Ireland, Scotland and Wales to lead the way.
It states that the barriers include insufficient professional support to initiating breastfeeding, a lack of community support and insufficient understanding of how important breastfeeding is. It adds that numerous ‘clever formula milk adverts’ undermine a woman’s confidence in her own body’s ability to make enough milk for her baby.
A UNICEF spokesperson said:
"What we really need to address is the fact that breastfeeding cannot be the responsibility of an individual mother living in a society that normalizes bottle-feeding and makes out breastfeeding to be controversial, difficult and unnecessary. That is the conversation we need to change. Instead, let’s talk about removing the barriers that stop women breastfeeding, and then allow mothers to carry out their own informed decisions with dignity and respect. Let’s insist our governments show leadership and respond to the overwhelming evidence around the benefits of breastfeeding."
The campaign follows the publication of research earlier this year that states increasing breastfeeding worldwide could prevent 800,000 child deaths a year.
Source: RCM news
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